Streamline – briefs

  • 23 June – Teamchat with Jeremy Tee
  • 17 June – Teamchat with Craig
  • 17 June – Ripple email from Stephanie

ZOG NEWSLETTER

Staff newsletter brief/ work in progress

  • Follow a regular schedule – say six times a year max 🙂
  • Manager/ Staff-driven with assigned editor
  • Visually alive, with at least one photo and ‘story’ each time eg a featured staff member – would suit Mailchimp or on ‘back pages’/ login pages of a website
  • Capture some content from internal events like the Virtual Town Hall
  • Stick to a consistent format and length (eg equivalent of 2-3 pages)

———- Forwarded message ———
From: Craig Pellett<craigp@streamlinebusiness.net>
Date: Fri, 17 Jun 2022 at 13:23
Subject: Some links that will be helpful for our discussion.
To: Palaver Media <palavermedia@gmail.com>
Cc: Stephanie Mather <stephaniem@streamlinebusiness.net>

https://www.blackbaud.com/

https://www.vtiger.com/operational-crm/

https://crm.org/crmland/operational-crm

https://www.heartfoundation.org.nz/get-involved

https://www.coastguard.nz/get-involved/

https://www.taxgift.co.nz/donors

———- Forwarded message ———
From: Stephanie Mather<stephaniem@streamlinebusiness.net>
Date: Fri, 17 Jun 2022 at 13:10
Subject: Ripple for Charities – copies of leave behinds
To: Palaver Media <palavermedia@gmail.com>
Cc: Craig Pellett <craigp@streamlinebusiness.net>

Hi Stephen. Happy Friday. Attached are the leave behinds we created for the Ripple for Charities – one does not overtly refer to lotteries and is for use with faith-based charities – this is identified by the FB at the end of the PDF name and by the cover (3 clean living young people).|
Sending these to you ahead of Craig catching up with you regarding the website copy.
Shout out if you need anything further.

———- Forwarded message ———
From: Stephanie Mather<stephaniem@streamlinebusiness.net>
Date: Fri, 17 Jun 2022 at 13:17
Subject: Re: New Project – Ripple4Charities website copy development
To: Palaver Media <palavermedia@gmail.com>
Cc: Craig Pellett <craig@streamlinebusiness.net>

Hi Stephen

And further to the stunning mockups sent to you back in early May, below are the artwork mock-ups for each page which is what the build company are working on now.  All of the copy is placement only – Craig will be talking to you about providing copy to replace the placement copy (ie no design changes as it is being built to what you see attached). The one exception is that in the copy to that sits along side the different types of giving we will use ‘READ MORE’ for longer pieces of copy but be mindful that we don’t want this copy too long as otherwise on a mobile it will completely fill the screen and we want to allow for further options to be visible and also for interested charities to contact us for more information rather than get it all on the website.

If you have any questions please don’t hesitate to contact me.

———- Forwarded message ———
From: Stephanie Mather<stephaniem@streamlinebusiness.net>
Date: Mon, 9 May 2022 at 1:16 PM
Subject: New Project – Ripple4Charities website copy development
To: Palaver Media <palavermedia@gmail.com>
Cc: Craig Pellett <craig@streamlinebusiness.net>

Hi Stephen

We’re in the development stage for the Ripple4Charities website – very very exciting time!!!! We have one existing piece of collateral for Ripple, an introduction piece for which there are two versions, one for faith-based organisations who would be off put possibly by the idea of a lottery for charity, the other for charities who would be open to lotteries from the start (see attached) – they are printed as well as available in electronic form to email.

We are currently extending this piece into the look for the website with the page look and design currently being worked on along the lines of the page layout below.  The copy requires development and this will be something that you will need to work with Craig to do.  Can you reach out and let know Craig your avails to get the copy content development underway. If you could just cc me in on the agreed timeframe around this please.

Many thanks

– Steff

Ripple4Charities.com

5pages:

  • Home
  • About us
  • Types of giving
  • Our client
  • Contact us

Home

  • Menu bar – Home / About us / Types of giving / Our clients / Contact.    Plus search function
  • Hero banner – main image off leave piece
  • Headline – as per leave piece
  • CtA – Would you like your fund raising to ripple further? Hyperlink to contact form
  • Copy – summarising what Ripple is + what problem it is solving
  • Infographic – showing where Ripple fits and what it does
  • TBA – a carousel of client logos
  • Image + text – page snippets for About us + Types of giving pages which are hyperlinked
  • CtA – Find out more about Ripple – hyperlink to Contact form
  • Client testimonials – Heart Foundation, Coastguard and TaxGift logos and verbatim about Ripple
  • Footer – logo + fast contact form to request a call back [Name, contact number, organisation]

About us

  • Menu bar – Home / About us / Types of giving / Our clients / Contact.    Plus search function
  • Hero banner – kids sports team
  • Headline – TBA
  • CtA – Would you like your fund raising to ripple further? Hyperlink to contact form
  • Copy – Ripple ownership, service team etc 
  • Image – Streamline leadership team
  • Copy – clarity regarding interest in Tax Gift
  • Footer – logo + fast contact form to request a call back [Name, contact number, organisation]

Type of giving

  • Menu bar – Home / About us / Types of giving / Our clients / Contact.    Plus search function
  • Hero banner – piggy bank
  • Headline – TBA
  • CtA – Would you like your fund raising to ripple further? Hyperlink to contact form
  • Copy – what are the different types of giving that Ripple can help with
    • Individual – copy
    • Regular – copy
    • Lottery – copy
    • Events – copy
    • Trusts & Foundation – copy
    • Bequests – copy
  • Footer – logo + fast contact form to request a call back [Name, contact number, organisation]

Our clients

  • Menu bar – Home / About us / Types of giving / Our clients / Contact.    Plus search function
  • Hero banner – seedlings
  • Headline – TBA
  • CtA – Would you like your fund raising to ripple further? Hyperlink to contact form
  • Copy – about how Ripple and clients work together
  • Copy – logos and quotes from outside cover of leave piece
  • Footer – logo + fast contact form to request a call back [Name, contact number, organisation]

Contact

  • Menu bar – Home / About us / Types of giving / Our clients / Contact.    Plus search function
  • Hero banner – girl and dog
  • Headline – TBA
  • CtA – Would you like your fund raising to ripple further? Hyperlink to contact form
  • Copy – get them through the Ripple door
  • Contact form – Name, Number, Email, Organisation, Message, submit 
  • Map – office location + address details
  • Footer – logo + fast contact form to request a call back [Name, contact number, organisation]
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